Our team is an essential part of Imagine Fashion. Jan always asks them to go above and beyond to help customers, and they rise to the occasion every time. We have an incredible team of 26 local men and women who work diligently to provide excellent customer service, ensuring that every person who shops with us feels special.
Imagine Fashion
At Imagine Fashion, we are more than just a brand; we are a family. Jan and Rod, a mother and father duo, founded our business in 2012 from their home as the creators and distributors of the "Imagine Fashion" clothing brand. Jan decided to take a chance on creating a clothing line of her own out of Italy! Jan was thrilled with this change, but it was a stressful time for Rod.
Unfortunately, their initial launch was not successful due to sizing issues. But Jan and Rod persisted and started working with designers in Italy to create a brand that fit real women. Jan's love for natural colors inspired her to create a palette of hues, including pinks, greens, grays, and soft washed colors, that are now synonymous with our brand.
Our goal has always been to provide affordable, elegant, and fashionable clothing options to women in Australia, New Zealand and now most of the world. We are proud of our roots and of the passion we put into every piece of clothing we create. For us, it's all about helping women feel confident and beautiful in what they wear.
At Imagine Fashion, we believe in going beyond just selling clothes. We want to connect with our customers on a personal level and build lasting relationships. So, join our family today and let us help you live your best life – one outfit at a time!
May 2025 - A note from the Owners
These days, it seems like everyone’s trying to sell "Italian-inspired" fashion, but not all garments are created equal.
At Imagine Fashion, we’ve seen competitors try to copy our style, our look, even our story. But here’s what they can’t replicate: our roots.
We were the first original Italian clothing label to bring Italian-made fashion to our demographic, and we’ve spent years building real relationships with artisan makers in Italy and ethical producers in India. Every piece we create is backed by decades of experience, family passion, and a promise to never cut corners.
We don’t chase trends. We create pieces that feel beautiful to wear, last season after season, and make you feel confident every time you put them on.
So when you see fast fashion imitations or cheap copies made to look like us, trust your instincts. If it doesn’t feel right, it probably isn’t.
We’re proud to stay true to what we believe in:
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Authentic, small-batch production
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Fabrics that breathe, move, and last
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Fair working conditions
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And designs that honour your individuality
Because real quality isn’t just seen, it’s felt.
Thank you for supporting a family business that does things differently.
With love,
The Imagine Fashion Family